You know next quarter’s number, but not where the pipeline’s coming from.
Email and LinkedIn, running every day whether you have one rep or twenty. We run it until you want it in-house, then hand over the keys.
GTM systems for B2B SaaS at Series A and B
An illustrative feed of Slack notifications from an outbound inbox, showing meeting requests, information requests, and interested replies from technical buyers.
One engine, tuned to how you sell. It finds the accounts worth reaching, works them across email and LinkedIn in a unified motion, and routes every reply automatically. 18+ buying signals, 6 reply paths, and one loop that reopens the deals you lost, so outbound feels more like shaking a coconut tree than burning a bridge.
18+ buying signals watch for the moments that matter: a competitor picking up a follower, a champion landing a new role, a budget window opening. When one fires, the account lands in a single record with the right contacts, an email verified through a waterfall of providers, and the reason it is worth reaching now.
Clay
LinkedIn
BlitzAPI
RapidAPI
Firecrawl
Apify
Prospeo
ZeroBounce
OpenAI
n8nEmail and LinkedIn sequences sending at full capacity, with the deliverability work behind them so they land. Every reply gets read and routed into one of six paths, which means an out-of-office comes back on the date it named and nobody triages an inbox.
HeyReach (LinkedIn)
Smartlead (email)
Instantly (email)ClayOpenAI
Claude
Vapin8nMeetings booked, deals created, transcripts and close likelihood written into HubSpot, Attio or Zero, contracts out and the first invoice sent. Same records and same definitions throughout, so the forecast you take to the board is built from what the engine actually did rather than what someone remembered to type.
HubSpot
Attio
Zero
Cal.com
Fireflies
Slack
PandaDoc
Docusign
StripeEvery reply changes the lead status, and every status has somewhere to go. Two of them calculate a date and put the prospect back in the sequence on it. Nobody triages an inbox.
The stack is the easy part. What holds is the judgment behind what we build, and a client load small enough that we stay close when something stops working.
Domain expertise
AI will connect your tools, move data between them and automate the work. But it should not be trusted to do the thinking for you.
We've been in the sales world for ten years, working with some of the best organizations and startups around. We apply what we've seen work for other companies while also testing dozens of different angles, segments, and personas, and only scaling what has already shown signs of working.
Our business model
They grow through volume: sign quickly, spread the senior people thinner across more accounts, and replace clients faster than the underlying problems get fixed.
We work with a handful of clients at a time. The goal is not to be the largest agency, it is to be exceptional at the work and to hire people who care about doing it properly. That is what gives us the time to stay close to an engagement, notice when something stops working, and fix it.
Our longest client relationship is now in its second year.
Fourteen companies across SaaS, fintech and security. One has since reached a billion-dollar valuation, one was acquired, and several are into a second year with us.
Not written testimonials. The people who ran these builds, on camera.
“Harochi helped us scale our outbound, close numerous deals, including our biggest customer, and build the infrastructure we needed to move from Seed to Series B.”
“Harochi helped us build the entire outbound infrastructure from scratch. They understood our product deeply.”
“We were able to improve our win rates, which resulted in an improvement in our business performance. We were able to identify accounts at risk of churn in advance.”
We have lost deals to every row below, so this is the honest version rather than four straw men. Two of them are genuinely the right call for some companies. Read it before you read the price.
The engine, built and run
Speed to pipelineFirst campaigns live in weeks. Full outbound engine built over 90 days.
What gets builtA documented outbound system built around your company.
Strategic judgmentSenior operators decide what to test, stop and scale.
Your management loadOne accountable team. You approve decisions rather than manage execution.
What you keepDomains, data, workflows, playbooks, reporting and documentation.
An SDR or a GTM lead
Speed to pipelineOften three to six months to hire and ramp.
What gets builtAn internal motion shaped by one hire.
Strategic judgmentDepends on the range of the person you recruit.
Your management loadYou recruit, onboard, coach and manage them.
What you keepThe internal system, provided the work is documented.
Retainer, volume model
Speed to pipelineCan start quickly. Ramp depends on setup and account team.
What gets builtAn agency-run process, often built around its own stack.
Strategic judgmentVaries by agency; standardization often shapes the work.
Your management loadYou manage scope, feedback and handoffs.
What you keepDepends on the contract, stack and asset ownership.
Contract, part time
Speed to pipelineCan begin outreach within weeks.
What gets builtExecution capacity, rarely a complete operating system.
Strategic judgmentDepends on one person's experience.
Your management loadYou provide the strategy and ongoing oversight.
What you keepOnly what is documented and transferred.
Clay, a sequencer, AI
Speed to pipelineFast to purchase. Weeks or months to operationalize.
What gets builtSoftware components your team must connect.
Strategic judgmentYour team still makes every strategic decision.
Your management loadYour team builds, runs and improves everything.
What you keepThe licenses and whatever your team manages to build.
Engagements cover the build and then running the system for as long as you want us on it. Some clients are in year two. Others take the system in-house sooner, which is the point of building it properly. We would rather you know the fit criteria now than find them out on the call.
Not sure which side you are on? Book the call and we will tell you.
30 minutes with Macklin. By the end, you will know if outbound is right for you, and if we are the ones who should run it.
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